"gury" is a Denmark based fashion brand that was founded in 2015 in Copenhagen Denmark by the Icelandic Guðrún Finnbogadottir aka. Gúrý

The inspiration for the brand is her native Iceland. Gúrý cares about the environment and the carbon footprint of her label. Her message as she tries to eliminate clothing waste is „Choose well, buy less“.

Therefore, all the pieces are limited edition and the brand focuses on slow fashion.

Gúrý offers statement pieces that are edgy and yet classic and are designed with the modern woman who loves fashion and style in mind.